What is link building and how does it work?

                   What is link building and how does it work?

What is link building?

Link building is the process of acquiring hyperlinks from other websites on the web, primarily for the purpose of improving search traffic on Google.

What is link building and how does it work? 

In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. 

Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.

27 Types of Unnatural Links & Link Building Strategies

                                                                                  

What is link building and how does it work? 

#Types of Link Building.

Google’s link analysis has become increasingly complex and sophisticated. There are lots of SEO factors that dictate your website’s rankings, and link building might be the most used technique to improve your website’s rankings. 

You should know that not all backlinks are good. There are quite a few types of unnatural links you need to be aware so that your link building efforts won’t be considered useless by Google.

1. Link for Link
2. Money for Links
3. Goods or Services for Links
4. Guest Posting
5. Automatically Generated Links
6. Widget Links
7. Advertorials
8. Private Blog Networks (PBNs)
9. Articles & Commercial Anchor Text
10. Web-Directory Links
11. Footer Links
12. Sitewide Links
13. Blogroll Links
14. Forum & Blog Comments
15. 100% Do-Follow Links
16. Anchor Text Over-Optimization
17. Geographically Irrelevant Links
18. Contextually Irrelevant Links
19. Link Velocity Spikes
20. Article Directories
21. Shady Redirects
22. Press Releases
23. Bookmark Sites
24. Resource Pages
25. Sites that Sell Links
26. Social Profile Links
27. Mass Ping Sites

#Why Link Building Is Important for SEO?

Link building is important because it is a major factor in how Google ranks web pages. Google notes that:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

Imagine that we own a site promoting wind turbine equipment that we sell. We're competing with another wind turbine equipment manufacturer. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.

While the above example provides a general visual understanding of why link building is important, it's very basic. It omits key factors such as:

• The trust and authority of the linking pages.

• The SEO and content optimization of the respective sites.

• The anchor text of the incoming links.

For a more in-depth explanation of how PageRank is calculated, read through these resources:

• The original Google PageRank paper

• An in-depth discussion of the formula behind PageRank

• The Wikipedia page on the subject

The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external websites to link to your pages.

#Sites to Link to You:-

There are a number of link building strategies used to get external websites to link to yours:

• Content Creation & Promotion - Create compelling, unique, high-quality content that people will naturally want to reference and link to, and tell people about it. You have to spread the word before you can expect anyone to find your content and link to it!

• Reviews & Mentions - Put your product, service, or site in front of influencers in your industry, such as popular bloggers or people with a large social media following.

• Links from Friends & Partners - Ask people you know and people you work with to link to your site. Remember that relevance matters; links from sites that are in the same general industry or niche as your site will have more value than links from random, unrelated sites.

It can take a while to build a lot of links, but be patient, and remember that shortcuts like buying links are against Google's guidelines and can be devastating for your SEO. Don't take chances.

What is link building and how does it work? 

#How does link building work?

There are essentially two ways to develop links to your website: internal and external. External links are harder to obtain because they come from other websites. Starting with internal linking is easy because it's completely up to you. All it takes is a little time and careful planning to increase your use of internal links and boostSEO for your business.
Deep linking refers to the process of linking to pages other than just your homepage or contact page. 

Every page on your website should be reachable from at least one text link (1). Increase your internal links by linking to relevant blog posts and product pages, rather than just directing visitors to your homepage.

Maintaining a blog helps increase internal links by providing more opportunities for you to link back to specific products or other internal pages. Don't forget to link from social media platforms as well.

To gain external links, the best strategy is to create excellent site content. You can also reach out to bloggers and other influencers to ask if you can guest blog on their sites. Never resort to black hat SEO tricks, like paying for links (2). 

These backfire because the links come from spammy websites.

1. Google Webmaster Guidelines
2. Google Quality Guidelines: Link schemes

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